Florida, Georgia to each earn $7.5M for game in Atlanta

Florida and Georgia will each receive $7.5 million for staging their rivalry game at Atlanta’s Mercedes-Benz Stadium in 2026, the Athens Banner-Herald reported Tuesday.
AMB Sports & Entertainment, a company owned by Atlanta Falcons owner and chairman Arthur Blank, is putting up the money, according to information that the newspaper obtained through an open records request.
Known informally as “The World’s Largest Outdoor Cocktail Party,” the annual clash of the Gators and Bulldogs has been played in Jacksonville, Fla., since 1933.
Florida and Georgia will meet in Jacksonville this season at EverBank Stadium, but the home of the NFL’s Jaguars is set to undergo a $1.4 billion renovation project.
The 2027 meeting between the SEC’s Bulldogs and Gators will be held at Tampa’s Raymond James Stadium before returning to Jacksonville in 2028 (with a contract through 2031).
The City of Jacksonville guarantees a minimum of $10 million to each school in 2028 and 2029 and $10.5 million for 2030 and 2031, according to the Banner-Herald.